A mockup incorporates a design that is not produced (yet) into a situation that offers viewers a better context of the final product.
Current mockups display these situations too idealistic. The subjects are smoothly floating around in space, beautifully enlightened or depicted along with a blue sky or a perfect cappuccino.
Reality turns out that the design faces lots of challenges: wind, rain, time, graffiti, human stupidity or failing information carriers. Those real life unfortunate situations are collected in the series Fockups. These f*cked up mockups show your design in a realistic way.
Fockups is a series of 8 Photoshop-files made from real life situations. Created by Wytze Hoogslag, a dutch art-director and designer.